Common questions about signal-based lead generation

CyraWork is a signal-based lead generation service for cybersecurity companies. It monitors public sources for buying signals - job posts, breach fallout, compliance deadlines, funding, and hiring moves - and delivers the companies that are actively shopping for security services, with the context behind each signal.

Lead cards, not raw contacts. Each one includes: the company, the signal that fired (the trigger), the why-now behind it, and a suggested opener for your first touch - with a contact route where one is publicly available. Hot leads arrive in near real-time; the rest in a weekly batch.

Public sources only: job boards and hiring posts, breach and incident reports, funding announcements, compliance filings and attestations, RFP posts, and public tech-stack changes. We watch what a company does - because what they do reveals what they’re about to buy.

Four families: compliance timelines (SOC 2, ISO 27001, HIPAA), breach and incident fallout, security hiring movements, and growth triggers like funding rounds, enterprise wins, and M&A. All from public sources - we watch what a company does, not what it claims.

Yes. CyraWork monitors public sources only - job boards, incident reports, funding announcements, compliance filings, RFP posts, and public tech footprints. No scraped personal data, no private communities, nothing behind a login.

A scraped list gives you names and titles - the same list your competitors bought. We give you timing and intent: companies that just did something proving they need security services, scored against your ICP, delivered with the context behind the signal. You arrive while the buying window is open, not after it closed.

It depends on your services and how narrow your ICP is. We agree on coverage and a minimum weekly commitment at kickoff - we’d rather under-promise and hit the number than pad batches with noise. Volume never comes at the cost of the quality floor.

Cybersecurity service companies: penetration testing firms, MSSPs, vCISO practices, and compliance consultancies. If you sell security services to companies that need them, the signal engine is built for you.

Yes. MSSPs and vCISO practices use CyraWork to spot companies building or rebuilding their security function - first security hires, breach fallout, compliance deadlines - and reach them before a formal evaluation starts. Leads are scored against your ICP; hot ones arrive in near real time.

No - it aims it. Your team still opens the conversations; we make sure they knock on the right doors at the right time, with an opener that references a real trigger. Most clients see reply rates jump because the first line isn’t guesswork.

The engine calibrates during onboarding - we map your ICP, tune scoring, and validate against live signals. Your first batch lands within the first week of going live.

Pricing depends on coverage - the signal families you want tracked - and weekly volume. We scope it after a free 15-minute call and quote a fixed price. No hourly billing, no per-lead surprises.